A small bakery tested evening delivery in one district before investing in a city-wide service.
/ə smɔl ˈbeɪkɚi ˈtɛstɪd ˈivnɪŋ dɪˈlɪvɚi ɪn wʌn ˈdɪstɹɪkt bɪˈfɔɹ ɪnˈvɛstɪŋ ɪn ə ˈsɪti waɪd ˈsɚvɪs./
At first, this looked like a small decision about business, but its result soon became visible.
/æt fɚst, ðɪs lʊkt laɪk ə smɔl dɪˈsɪʒən əˈbaʊt ˈbɪznɪs, bʌt ɪts ɹɪˈzʌlt sun bɪˈkeɪm ˈvɪzɪbəl./
The case raises a broader question: how firms create value while managing risk.
/ðə keɪs ˈɹeɪzɪz ə ˈbɹɔdɚ ˈkwɛst͡ʃən: haʊ fɚmz kɹiˈeɪt ˈvælju waɪl ˈmænɪd͡ʒɪŋ ɹɪsk./
Researchers have examined business in several different settings.
/ˈɹisɚt͡ʃɚz hæv ɪɡˈzæmənd ˈbɪznɪs ɪn ˈsɛvɚəl ˈdɪfɹənt ˈsɛtɪŋz./
The example draws attention to a customer demand, which can shape how people respond to business.
/ðə ɪɡˈzæmpəl dɹɔz əˈtɛnʃən tə ə ˈkʌstəmɚ dɪˈmænd, wɪt͡ʃ kən ʃeɪp haʊ ˈpipəl ɹɪˈspɑnd tə ˈbɪznɪs./
People can make a profit when a real situation involving business requires action.
/ˈpipəl kən meɪk ə ˈpɹɑfɪt wɛn ə ɹil ˌsɪt͡ʃuˈeɪʃən ɪnˈvɑlvɪŋ ˈbɪznɪs ɹiˈkwaɪɚz ˈækʃən./
The main advantage of one response to business should be clear enough to observe or measure.
/ðə meɪn ædˈvæntɪd͡ʒ əv wʌn ɹɪˈspɑns tə ˈbɪznɪs ʃʊd bi klɪɹ ɪˈnʌf tə əbˈzɚv ɔɹ ˈmɛʒɚ./
A clearly defined problem makes it easier to choose an appropriate response to business.
/ə ˈklɪɹli dɪˈfaɪnd ˈpɹɑbləm meɪks ɪt ˈiziɚ tə t͡ʃuz ən əˈpɹoʊpɹiɪt ɹɪˈspɑns tə ˈbɪznɪs./
A practical solution to business should fit local needs and remain realistic over time.
/ə ˈpɹæktɪkəl səˈluʃən tə ˈbɪznɪs ʃʊd fɪt ˈloʊkəl nidz ænd ɹɪˈmeɪn ˌɹiəˈlɪstɪk ˈoʊvɚ taɪm./
For an individual, the first useful step is to describe what actually happened instead of offering a vague opinion.
/fɚ ən ˌɪndɪˈvɪd͡ʒuəl, ðə fɚst ˈjusfəl stɛp ɪz tə dɪˈskɹaɪb wʌt ˈækt͡ʃəli ˈhæpənd ɪnˈstɛd əv ˈɔfɚɪŋ ə veɪɡ əˈpɪnjən./
One concrete detail creates a picture, a reason explains its meaning, and a result gives the account a natural ending.
/wʌn ˈkɑŋkɹit ˈditeɪl kɹiˈeɪts ə ˈpɪkt͡ʃɚ, ə ˈɹizən ɪkˈspleɪnz ɪts ˈminɪŋ, ænd ə ɹɪˈzʌlt ɡɪvz ðə əˈkaʊnt ə ˈnæt͡ʃɚəl ˈɛndɪŋ./
This simple structure makes the idea easier to understand, remember, and retell in your own words.
/ðɪs ˈsɪmpəl ˈstɹʌkt͡ʃɚ meɪks ðə aɪˈdiə ˈiziɚ tə ˌʌndɚˈstænd, ɹɪˈmɛmbɚ, ænd ɹiˈtɛl ɪn jʊɹ oʊn wɚdz./
A positive change in business becomes credible when people can explain how it happened.
/ə ˈpɑzɪtɪv t͡ʃeɪnd͡ʒ ɪn ˈbɪznɪs bɪˈkʌmz ˈkɹɛdɪbəl wɛn ˈpipəl kən ɪkˈspleɪn haʊ ɪt ˈhæpənd./
Practical support can help people respond to business without removing individual responsibility.
/ˈpɹæktɪkəl səˈpɔɹt kən hɛlp ˈpipəl ɹɪˈspɑnd tə ˈbɪznɪs wɪˈðaʊt ɹiˈmuvɪŋ ˌɪndɪˈvɪd͡ʒuəl ɹiˌspɑnsɪˈbɪləti./
The effect of business may vary according to a person's needs, resources, and circumstances.
/ðə ɪˈfɛkt əv ˈbɪznɪs meɪ ˈvɛɹi əˈkɔɹdɪŋ tə ə ˈpɚsənz nidz, ˈɹisɔɹsɪz, ænd ˈsɚkəmˌstænsɪz./
The main challenge is to respond to business without creating a larger problem elsewhere.
/ðə meɪn ˈt͡ʃælɪnd͡ʒ ɪz tə ɹɪˈspɑnd tə ˈbɪznɪs wɪˈðaʊt kɹiˈeɪtɪŋ ə ˈlɑɹd͡ʒɚ ˈpɹɑbləm ˈɛlˌswɛɹ./
Strong evidence helps people judge business without relying on a single attractive story.
/stɹɔŋ ˈɛvədəns hɛlps ˈpipəl d͡ʒʌd͡ʒ ˈbɪznɪs wɪˈðaʊt ɹiˈlaɪɪŋ ɔn ə ˈsɪŋɡəl əˈtɹæktɪv ˈstɔɹi./
The most practical lesson is that business should be judged through real effects rather than attractive slogans.
/ðə moʊst ˈpɹæktɪkəl ˈlɛsən ɪz ðæt ˈbɪznɪs ʃʊd bi d͡ʒʌd͡ʒd θɹu ɹil ɪˈfɛkts ˈɹæðɚ ðən əˈtɹæktɪv ˈsloʊɡənz./
Good decisions connect a clear purpose with evidence, human experience, and the willingness to revise a weak approach.
/ɡʊd dɪˈsɪʒənz kəˈnɛkt ə klɪɹ ˈpɚpəs wɪθ ˈɛvədəns, ˈhjumən ɪkˈspɪɹiəns, ænd ðə ˈwɪlɪŋnəs tə ɹɪˈvaɪz ə wik əˈpɹoʊt͡ʃ./
When those parts stay connected, the topic becomes easier to discuss in daily conversation and in an IELTS answer.
/wɛn ðoʊz pɑɹts steɪ kəˈnɛktɪd, ðə ˈtɑpɪk bɪˈkʌmz ˈiziɚ tə dɪˈskʌs ɪn ˈdeɪli ˌkɑnvɚˈseɪʃən ænd ɪn ən aɪ ɛl ti ɛs ˈænsɚ./